News

The Broiler Initiative reached another milestone in 2025. We take stock and a look into the future.

In 2025, the Albert Schweitzer Foundation celebrated its 25th anniversary—and significant progress. Learn more here.

#TeamImpact – 25 Years of Progress for Animals. When two people set out to help chickens, it marked the beginning of a remarkable success story.

Clear messages at the industry meeting: The restructuring of animal husbandry in Germany will be successful if all stakeholders work together.

Better animal welfare is feasible: The Pecking Order Report 2025 shows progress – and persistent blockers.

We have agreed on specific animal welfare targets for broiler chickens with Edeka and are therefore ending our campaign.

The retailer has set new animal welfare goals for itself in accordance with the Broiler Initiative.

Where do market leaders take responsibility – and where do they not?

In 2024, we have come one step closer to abolishing factory farming. Take a look at our most important milestones of the year.

Our new reports track progress of the German food industry towards better broiler welfare. Who is leading the way, who is lagging behind?