Consumer Outreach

Vegan Taste Week (VTW)

See our campaign.

Movement building: local groups

We work with volunteers all across Germany. These groups set up information booths and/or put on moving boards to proactively talk to passers-by.

Our German website shows the local groups and an activity calendar (most activities take place from spring to fall).

Newsletter

Our newsletter is used for engagement and fundraising.

Media work

Through our media work, our aim is to raise awareness of animal welfare issues among the general public. This is designed to have the indirect impact that calls for reforms (aimed at business and politics) receive greater public support and that any prejudices and stereotypes surrounding vegan nutrition are eliminated.