Our Pig Mobile visits Germany’s largest cities. Our team and volunteers talk to thousands of passers-by each day, hand out hundreds of leaflets and win hundreds of people to sign up for the Vegan Taste Week.
Besides handing out leaflets and getting sign-ups, the tour has several great side effects:
- Since we are running demonstrations, German law allows us to choose where we run them. We choose the most highly frequented streets in Germany. That way, tens of thousands of people see the Pig Mobile and its message (“Try vegan – for the animals, for the environment, four your health – vegan-taste-week.de”) every day.
- The local media often writes positive articles with pictures about us. Sometimes we are on local TV. Our potential media reach in 2015 was 10.8 million and in 2016 it has been 6.6 million so far.
- We use our e-mail list to inform potential activists about our visits to their cities. That way we meet many people who later get involved in our local groups.
In 2015, the Pig Mobile had 95 days of action. We handed out 74,450 leaflets and 18,243 people (net value) signed up for the Vegan Taste Week.
In the first eight months of 2016, we decided to put an emphasis on more cost-effective ways of direct consumer outreach and put a stronger focus on working with our local groups and helping them to use moving boards effectively (see below). That is why the Pig Mobile “only” had 56 days of action in 2016. 21,550 leaflets were handed out and 12,333 people signed up for the Vegan Taste Week.