We strive to improve the lives of as many animals as possible. Read more about our most important accomplishments in the following areas:
We help consumers to find easy ways to implement healthy, sustainable and animal-friendly changes in their diets.
We work with companies in order to improve their animal welfare standards as well as their vegan offerings.
We work with many influencers and NGOs outside the animal protection movement and we also engage in political outreach to combat factory farming.
Part of our mission is to strengthen our work as well as the animal protection movement by evaluating our work and by sharing information.