Corporate Outreach

We engage in constructive cooperation with companies of the food sector but also exert pressure through campaigns if necessary. We take pride in not just achieving short-term victories but also in cultivating lasting relationships with important food companies. Our objective is to improve animal welfare standards, optimize their plant-based options and reduce the use of animal products. To ensure globale effectiveness, we partner with the Open Wing Alliance.

Raising animal welfare standards for broiler chickens

See our European Chicken Commitment.

Ending the use of battery cages & beak searing

See our Cage-Free Initiative.

Defining welfare standards in the aquaculture industry

See our Aquaculture Welfare Standards Initiative.

Making plant-based options successful and more mainstream

See our program Plant Potential.

Analyzing and nudging the industry

Through reports and rankings, we create transparency in regard of animal welfare policies and plant-based product ranges for companies and consumers alike: Which efforts are currently leading in the sector and who are the laggards?

With these in-depth analyses, we are creating a growing dataset of valuable insights and building bridges to our programmes and campaigns like the European Chicken Commitment, the Aquaculture Welfare Standards Initiative or Plant Potential.

Website and newsletter: Insights for food industry decision makers

Our website Lebensmittel-Fortschritt („food progress“) specifically addresses decision makers in the food industry. We provide relevant best practice insights, practical minimum welfare requirements for all major animal groups and information about market developments through blog posts and a regular newsletter. This made us one of the main sources of information for decision makers in the German food industry.