Team Germany

We would now like to give you a brief introduction to the different divisions within our foundation as well as our 36-strong team in Berlin. To find out more about our Polish team, click here.

Management & Administration | Communications | Campaigns | Animals and Animal Welfare | Corporate Outreach

Refer to our organisational chart to find out how our divisions are positioned in relation to each other.

Management & Administration

In collaboration with the board and in consultation with the chief operating officer and senior managers, the management is responsible for defining the general strategic alignment of our foundation. It is also responsible for a range of other aspects such as finances (including growth) and engages in intensive dialogue with the food retailing industry. The associated »Administration and IT« department is responsible for the foundation’s administrative tasks.

The chief operating officer (COO) is in charge of the foundation’s knowledge and quality processes as well as for reporting. He is also responsible for personnel management and networking with representatives from, above all, the fields of research and politics. The associated “Knowledge and Quality Management” department is responsible for fundamental knowledge work, defining quality-related working standards in areas such as project management and evaluates the foundation’s work for quality purposes.

Administration and Fundraising

Knowledge and Quality Management

IT

Communications

Our Communications team is responsible for media relations and handles enquiries from press representatives and private individuals.

Campaigns

Our Campaigns team initiates and coordinates the foundation’s campaigns. Its current focus is on the European Broiler Ask and on the international cage-free campaign as well as on consumer outreach campaigns. We are also active on the legal and political levels. Our volunteer management and the support of our local groups are also part of our work.

Animals and Animal Welfare

Our Animals and Animal Welfare team is responsible for conducting extensive research activities and compiling the underlying facts and figures relating to all aspects of the work performed by the team. This ensures that the animal welfare activities performed throughout our foundation are always based on sound, properly researched knowledge and
data.

Corporate Outreach

The Corporate Outreach team is specifically responsible for negotiating with food industry companies to raise animal welfare standards in the supply chain as well as to expand and improve vegan product ranges.